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Nitroreel

Video creatives for mobile games

Far more hooks on the same budget

UA creatives, trailers and cinematic videos for mobile games. We build the visuals with AI production - cheaper and faster than a classic shoot, so we can test far more hooks on the same budget.

creatives per year
0+creatives per year
to the first hook test
0 hto the first hook test
game titles
0+game titles

Formats & genres

  • Hyper-casual
  • Casual
  • Midcore
  • Gacha
  • UA Hooks
  • Trailers
  • Cinematic
  • UGC

Vertical formats

Built for TikTok, Reels & Shorts

Every video is built with AI production in 9:16 with a new hook for TikTok, Reels and Shorts - we test far more combinations on the same budget.

Image quality

No mush, no artifacts

You can usually spot AI-studio output at a glance - smeared detail, noise, pixelation, like the video got recompressed ten times. We run every generation through several iterations until the image is clean in Full HD, and only then show it to the client.

Typical AI generation
Typical AI generation
Nitroreel - Full HD, no artifactsNitroreel
Nitroreel - Full HD, no artifacts

Turnkey

Not just visuals - the whole project

No need to assemble a team piece by piece or stitch other people's work together yourself - script, visuals, sound and edit all live inside one studio.

ScriptOptional

Optional - we write it around the hook hypothesis or refine what you send us.

Visuals

AI-generated footage: cutscenes, gameplay, characters, environments - built for the task.

Sound & music

Sound design, music, mixing - we never hand over a silent video.

Video editing

Assembly, pacing, colour grading and a final cut built for the specific platform.

Services

Three disciplines, one team

Nothing gets handed between vendors: script, production, graphics and network adaptations all live inside one studio.

A batch of 10 UA creatives (15–30 sec + 6–9 sec hook cutdowns)from €2,160
Store trailer up to 30 secfrom €500
Cinematic trailer, 45–60 secfrom €750
Rush - batch in 5 days instead of 10+€700

Exact quote after the brief.

What's included in a €2,160 batch
  • 10 full creatives - 15–30 sec, vertical 9:16, each testing its own hook hypothesis
  • 10 hook cutdowns - short 6–9 sec versions of the same videos, for separate testing
  • 10 square resizes (1:1) - for the Meta feed
  • 30 finished files in total, with two rounds of revisions at script and edit stage

We also look at alternative hooks separately - different opening seconds on the same video body.

UA & performance creatives

Hooks, hypotheses and adaptations for Meta Ads, TikTok, Google Ads UA and Unity Ads. We build the visuals with AI - cheaper than a classic shoot, so we test 20+ hooks instead of 8–10 on the same budget.

  • Hooks & hypotheses
  • AI visual production
  • 20+ hook burst test

Trailers & cinematic videos

Launch trailers for the App Store and Google Play, teasers for updates and events. Built with AI generation and renders - faster than a classic CGI pipeline, without losing image quality.

  • Store trailers
  • Event teasers
  • AI cinematic

Animation & CGI

Cutscenes, character and environment renders, action sequences for trailers, UI motion, icon animation, onboarding animation. 2D or 3D - with AI there's barely a complexity gap, so we don't sell it as separate services: we pick the format for the task.

  • AI cutscenes & renders
  • UI motion & icons
  • 2D and 3D in one pipeline

Process

Transparent at every step

  1. 01

    Brief & hypotheses

    We map the game, the audience and the metric - CPI, CTR, ROAS or store conversion - and collect your source material: gameplay capture, art, UI, brand guide. Forty minutes is enough for a pool of hook hypotheses built on your real assets, not generic references.

  2. 02

    Script & storyboard

    You see the hook structure and references before production starts. Changes are cheap at this stage.

  3. 03

    Production

    We build the visuals with AI tools, edit and mix sound. A batch of creatives is ready faster than a classic shoot - work-in-progress cuts land in a shared timeline with timecoded comments.

  4. 04

    Test & scale

    We launch a burst test in UA networks, watch CTR and IPM, and double down on whatever holds CPI.

2025 in numbers

creatives delivered
1000+
average CPI reduction
38%
median ROAS
3.4×
clients come back
94%

AI vs classic

Why AI is cheaper and faster

Same budget, same time - but the batch is far bigger and the test is faster.

Batch cost (10 hooks)

Classic production
from €4,000
AI production
from €2,160

Timeline

Classic production
2–3 weeks
AI production
10 days

Hooks per batch

Classic production
8–10
AI production
20+

FAQ

Frequently asked

How much does a project cost?

A batch of ten UA creatives (15–30 sec, plus 6–9 sec hook cutdowns for split testing) starts at €2,160. A store trailer up to 30 seconds starts at €500, a 45–60 second cinematic trailer starts at €750. AI visual production is cheaper than a classic shoot - that's what keeps the price below the market rate. You get an exact quote within a day of the brief.

What are the timelines?

A batch of UA creatives takes 10 working days. Need it faster - a rush option gets it done in 5 days for a +€700 fee. A trailer with 3D renders takes one to three weeks depending on scene count.

What genres do you work with?

Hyper-casual, casual, midcore and gacha titles. Hook format and cutting pace differ by genre - we adapt the script to yours, not the other way around.

Is this AI-generated - won't it look cheap?

We build the visuals with modern AI tools, but every frame gets manual polish, colour grading and editing - the image quality matches a classic shoot or render, while the price and speed win.

Is this really our game, or does the AI make things up?

Yes, it's your game. We start from your real assets - gameplay capture, art, UI, brand guide. AI is used for editing, animation and hook generation on top of that material, not to invent a game from scratch - the style, characters and interface in the video stay yours.

How many revisions are included?

Two rounds at script stage and two at edit stage. Anything beyond that is hourly, but it rarely comes to that.

How does payment work?

We work on 100% prepayment - it's due before production starts, there's no pay-later option. We're accountable for the timeline stated in the brief; in genuine force-majeure cases (illness of a key person on the project, an AI-service outage, etc.) we notify you in advance and offer either a new timeline or compensation.

Who owns the source files?

You do. After payment we hand over project files, sources and licences for every asset used - including rights to run them on ad networks.

Contact

Tell us about the game

We reply within one working day with relevant cases and a ballpark quote.

  • Reply within one working day
  • Quote and timeline before work starts
  • NDA signed on request
Peter Pavlov, founder of Nitroreel

Peter Pavlov

Founder, Nitroreel