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Nitroreel.

Video creatives for mobile games

Creatives that lower CPI

UA creatives, trailers and cinematic videos for mobile games. We build the visuals with AI production — cheaper and faster than a classic shoot, so we can test far more hooks on the same budget.

creatives per year
1000+creatives per year
to the first hook test
48 hto the first hook test
game titles
30+game titles

Formats & genres

  • Hyper-casual
  • Casual
  • Midcore
  • Gacha
  • UA Hooks
  • Trailers
  • Cinematic
  • UGC

Work

Creatives that brought CPI down

Pick a project — the video opens in a player with sound.

Vortex Play

UA campaign for a hyper-casual hit

Result: CPI 34% below target

NeonDash Games

Cinematic trailer for a major update

Result: +180% pre-registrations after launch

DriftLoop

Hooks for a TikTok Ads split test

Result: 4.1% CTR on TikTok Ads

Meadowlark Games

Performance creative series for a casual title

Result: 3.4 ROAS on cold traffic

BlockRush

UGC-style ads for a paid campaign

Result: −28% cost per install

Rocket Paw

Store trailer for an App Store launch

Result: Featured on the App Store launch week

Vertical formats

UA creatives for the feed

Every video is built with AI production in 9:16 with a new hook for TikTok, Reels and Shorts — we test far more combinations on the same budget.

Services

Four disciplines, one team

Nothing gets handed between vendors: script, production, graphics and network adaptations all live inside one studio.

01

UA & performance creatives

Hooks, hypotheses and adaptations for Meta Ads, TikTok, Google Ads UA and Unity Ads. We build the visuals with AI — cheaper than a classic shoot, so we test 20+ hooks instead of 8–10 on the same budget.

  • Hooks & hypotheses
  • AI visual production
  • 20+ hook burst test
02

Trailers & cinematic videos

Launch trailers for the App Store and Google Play, teasers for updates and events. Built with AI generation and renders — faster than a classic CGI pipeline, without losing image quality.

  • Store trailers
  • Event teasers
  • AI cinematic
03

3D animation & CGI

Cutscenes, character and environment renders, action sequences for trailers. Generated with AI instead of a manual 3D pipeline — faster and an order of magnitude cheaper than a studio render.

  • Cutscenes
  • AI character renders
  • Action animation
04

2D animation & motion

UI motion, icon animation, update and event videos, onboarding motion that explains the game — also built with AI tools, which speeds up the revision cycle.

  • UI motion
  • Icon animation
  • Onboarding motion

Process

Transparent at every step

  1. 01

    Brief & hypotheses

    We map the game, the audience and the metric — CPI, CTR, ROAS or store conversion. Forty minutes is enough for a pool of hook hypotheses.

  2. 02

    Script & storyboard

    You see the hook structure and references before production starts. Changes are cheap at this stage.

  3. 03

    Production

    We build the visuals with AI tools, edit and mix sound. A batch of creatives is ready faster than a classic shoot — work-in-progress cuts land in a shared timeline with timecoded comments.

  4. 04

    Test & scale

    We launch a burst test in UA networks, watch CTR and IPM, and double down on whatever holds CPI.

2025 in numbers

creatives delivered
1000+
average CPI reduction
38%
median ROAS
3.4×
clients come back
94%

Reviews

What clients say

Finally a vendor that speaks UA, not “looks nice”. We tested 25 hooks in one batch for the first time instead of the usual 8 — and still stayed within the old budget.

Maria Levchenko

UA Lead, Vortex Play

The AI renders are indistinguishable from gameplay, and they are ruthless about deadlines. The update trailer got Featured on the App Store the week it launched.

Artem Gordeev

Head of Publishing, NeonDash Games

Third year together. The only studio that proposes which hook to push next instead of waiting for a brief.

Irina Sokolova

Executive Producer, Meadowlark Games

FAQ

Frequently asked

How much does a project cost?

A batch of ten UA creatives starts at €1,200. A cinematic store trailer starts at €3,000. AI visual production is cheaper than a classic shoot — that's what keeps the price below the market rate. You get an exact quote within a day of the brief.

What are the timelines?

A batch of UA creatives takes three to five working days — fits into the same burst-test sprint. A trailer with 3D renders takes one to three weeks depending on scene count — AI production is noticeably faster than a classic pipeline.

What genres do you work with?

Hyper-casual, casual, midcore and gacha titles. Hook format and cutting pace differ by genre — we adapt the script to yours, not the other way around.

Is this AI-generated — won't it look cheap?

We build the visuals with modern AI tools, but every frame gets manual polish, colour grading and editing — the image quality matches a classic shoot or render, while the price and speed win.

How many revisions are included?

Two rounds at script stage and two at edit stage. Anything beyond that is hourly, but it rarely comes to that.

Who owns the source files?

You do. After payment we hand over project files, sources and licences for every asset used — including rights to run them on ad networks.

Contact

Tell us about the game

We reply within one working day with relevant cases and a ballpark quote.

  • Reply within one working day
  • Quote and timeline before work starts
  • NDA signed on request