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Nitroreel

Service · Burst testing

Burst testing and ongoing creative testing

One good batch burns out in a few weeks - a steady stream of new hooks isn't a one-off, it's an ongoing need, or CPI starts creeping back up.

Instead of a one-off batch, we offer a regular cycle: every one or two weeks, a fresh set of hooks built on new hypotheses, burst-tested in the ad networks, with a CTR/IPM/CPI report and a recommendation on what to scale and what to pull.

AI production makes that rhythm affordable - we generate the visuals faster than a classic shoot, so we can afford to test more hypotheses more often instead of cutting variation count because production takes too long.

  • A fresh hook batch every 1-2 weeks
  • A CTR/IPM/CPI report after every burst test
  • Recommendations on what to scale and what to pull
  • AI production keeps the pace without inflating budget

FAQ

Frequently asked

Is this a subscription or one-off batches on request?

Either works - a fixed regular cycle matched to your campaign pace, or standalone batches whenever you feel the current hooks are burning out.

How do you know a hook has burned out and it's time to test new ones?

It usually shows up as rising CPI and falling CTR on the same combinations after 2-4 weeks of running - if you share your metrics, we can flag the moment it's time to refresh the batch.

Contact

Tell us about the game

We reply within one working day with relevant cases and a ballpark quote.

  • Reply within one working day
  • Quote and timeline before work starts
  • NDA signed on request