UA video · Casual
UA video for casual games
Casual isn't won with a sharp hook - it's won by the pleasure of the process itself, and the aggressive editing that works in hyper-casual actually performs worse here.
The casual audience isn't gamers in the narrow sense - mostly people looking for a calm five-to-ten-minute occupation. The video needs to carry that pace: a satisfaction moment - a perfect row, a clean sort, a tidy level clear - not a string of sharp cuts.
We generate the visuals with AI around your game's specific satisfaction moment and burst-test a few editing paces - from calm to slightly more dynamic - to find the balance between engagement and how the game actually feels.
- Editing paced for satisfaction, not a sharp hook
- AI generation built around a specific in-game moment
- Adaptations for Meta, Google Ads UA, TikTok
- Pacing burst-tested before the batch
FAQ
Frequently asked
How is this different from a hyper-casual creative?
Pace and message: hyper-casual sells a conflict and a snap reaction, casual sells the process and the payoff. A hyper-casual hook usually loses CTR when dropped into a casual campaign.
Do you need real gameplay, or can it be an AI approximation?
Both work - for a simple mechanic we generate the visuals with AI from the game's references; for more complex levels it's sometimes faster to capture real gameplay and refine it.
Contact
Tell us about the game
We reply within one working day with relevant cases and a ballpark quote.
- Reply within one working day
- Quote and timeline before work starts
- NDA signed on request