UA video · Playable
Playable ads for mobile games
A playable ad lets someone try the mechanic before they install - but a poorly built prototype does more damage than a plain video ever would.
We build the interactive prototype around one mechanic - the one that actually drives retention in the game, not just the flashiest-looking one. Tap, swipe, chain a combo: the goal is to make someone feel the game in 15–30 seconds, not demo every feature at once.
We build the prototype's visuals and animation with AI - faster than hand-building for an HTML5/Unity player, and cheaper than testing several versions by hand. Every playable ships with a video end-card built around the same hook, for placements that don't support interactive units.
- A prototype built around one retention mechanic
- AI-generated visuals for the HTML5/Unity player
- A video end-card with the same hook as a fallback
- Install-conversion tested before scaling
FAQ
Frequently asked
Which networks support playable ads?
Meta, Google Ads UA, Unity Ads, AppLovin, TikTok - we build to each network's specific technical limits, since file size and SDK requirements differ.
How long does a playable ad take to produce?
Usually 5–7 days per mechanic, including the interactive prototype and the video end-card - longer than a plain UA video, but we test fewer variants at once.
Contact
Tell us about the game
We reply within one working day with relevant cases and a ballpark quote.
- Reply within one working day
- Quote and timeline before work starts
- NDA signed on request