UA video · Idle
UA video for idle and incremental games
Idle games don't sell action - they sell progression itself: numbers, upgrades, "one more level" - and the hook has to visualize growth in seconds that the game itself usually takes hours to deliver.
We build the hook around accelerated progression: a small business/base/hero visibly grows into a big one, upgrade after upgrade, with the numbers climbing faster than the real game ever would. That's what the idle audience is there for - not difficulty, but visible growth.
We generate the visuals with AI to show dozens of progression stages without hand-drawing each one - from the start to an endgame visual in a single video. We test where in the progression to cut the hook to hold CTR without giving away the whole mechanic.
- A hook built on accelerated progression and numbers
- AI-generated growth stages without hand-drawn art for each one
- Adaptations for Meta, Google Ads UA, TikTok
- Hook cutoff point tested by CTR
FAQ
Frequently asked
Doesn't this set unrealistic expectations for how fast the game actually progresses?
We speed up the presentation, not the mechanic itself - the stages shown are real, just compressed into the video's runtime. That's an expected genre convention, not a bait-and-switch.
Does this approach work for tycoon/merge games too?
Yes, the hook logic is identical - visualizing growth and upgrades - we just tailor the specific scenes and stages to your game.
Contact
Tell us about the game
We reply within one working day with relevant cases and a ballpark quote.
- Reply within one working day
- Quote and timeline before work starts
- NDA signed on request