UA video · Hyper-casual
UA video for hyper-casual games
Hyper-casual lives and dies by CPI and day-1 retention — the video has to hook in the first second and not lie about the gameplay.
There's no runway in hyper-casual: if the hook doesn't land in the first 1.5 seconds, the user has already scrolled past. We build the script around one clear conflict — not a story, a physical action that reads without sound.
We don't test the whole video, we test hooks: generating 15–20+ variations of the opening with AI and running a burst test to find the combination with the best CTR/IPM before spending budget on full adaptations.
- Sound-off hooks — read clearly in a muted feed
- AI-generated visuals — cheaper and faster than a classic shoot
- Adaptations for Meta, TikTok, Google Ads UA, Unity Ads
- Burst test of 15–20+ hook variations in a single sprint
FAQ
Frequently asked
Do you need existing gameplay footage?
Not necessarily — we can generate visuals with AI from your game's references (screenshots, art, build), or capture real gameplay when a specific hook calls for it.
How many hooks are in one batch?
Usually 15–20 hooks across 3–4 base scripts — AI production lets us generate more variations on the same budget, giving a statistically solid burst test.
Contact
Tell us about the game
We reply within one working day with relevant cases and a ballpark quote.
- Reply within one working day
- Quote and timeline before work starts
- NDA signed on request